Unit Economics for Creatives
What does it actually cost to deliver your creative service once? Understanding your unit economics is the difference between building a sustainable income and burning out at the same rate you always have.
SQRZ Journal
Notes on getting booked.
Practical writing on positioning, pricing, audience building, and the business systems behind independent professionals.
Latest field notes
Strategy for the independent professional.
The Super Fan Funnel — From Attention to Revenue
Not everyone who discovers you will pay you — but a small percentage will pay a lot, and often. Here's how to build the funnel that converts casual followers into clients who come back.
Radio vs Streaming — What Actually Pays Artists
Radio plays to millions and you see nothing. Streaming pays per play but the per-stream rate is brutal. Here's how to think about both channels as an independent creative who wants to get paid for their work.
Streaming vs CD / Vinyl — Why One Stream ≠ One Sale
A single stream pays a fraction of a cent. A CD sale pays a few dollars. Understanding the math behind these formats changes how you think about building sustainable revenue as an independent artist.